Meeting/Event Information

Show Me The Money $$$


February 11, 2020 | 9:00 AM - 2:00 PM
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InterContinental San Diego | 901 Bayfront Ct.
San Diego, CA 92101

San Diego NACE is proud to partner with San Diego ABC to bring you Meryl Snow...


Morning Session
CHA-CHING:  There is No Money in Sales for 2nd Place

If you don’t think you’re a salesperson… think again.
It’s a common misconception that people that do all of the selling are the only salespeople. Everyone is in sales, regardless of their profession.

Even the best salespeople can get better and high performing teams can sharpen their focus. A regular sales checkup is critical to assessing and addressing the strengths, weaknesses, and opportunities of your sales efforts. Even though you have most likely been in sales for years, you have probably neglected to improve your most important competitive sales weapon—you.

Meryl dives into the sales strategy and techniques that will increase your margins and build client loyalty. You will learn sales skills to apply some of the latest thinking and take sales performance to a whole new level.

  • Email to Conversation
  • Selling Techniques That Will Bring in Sales Immediately
  • Effectively Sell Benefits Over Features
  • It’s NOT About Price
  • Qualifying Questions That Will Close Clients


Afternoon Session
It’s NOT About Price!

You most likely have had cause to say these words -‘I didn’t book it, our price was too high’ – frustrated after preparing a painstaking proposal for a client only to be turned away for our rates. While we know we are charging a reasonable amount for top-notch service and outstanding results, the client opts for a cheaper – and or less qualified competitor.

The majority of salespeople believe they didn’t book the event was that their price was too high. No! You didn’t book it because the client didn’t see a difference between your company and your competitor. Remember, features TELL while benefits SELL.

Guest Speaker

Meryl Snow, Author of Booked It! and Cha Ching

Meryl is a speaker, trainer and consultant and the author of ‘Booked It!’, ‘Cha Ching, There’s No Money in Sales for 2nd Place’ and the founder of The Triangle Method, an online sales training platform.

She’s ambitious, focused and confident. This is more than a job; she’s on a mission to help businesses get on their own path to success. Meryl’s a passionate believer in entrepreneurship and uses her gifts to support businesses build a stronger economy. Her philosophies have proven successful for not only her own business, but also many other companies, trade organizations, and universities have benefited from her training and advice.

Meryl’s particular areas of focus are sales and marketing, as well as design and branding. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success.

Combining knowledge from her decades of experience with humor, she creates informative and interactive presentations. These range from small internal company meetings to large scale conferences. She speaks with groups from the heart with warmth and knowledge, and covers the funny side of life and business.

Her recent claim to fame is raising her well behaved chickens, Gertrude, Jack & Chicken and her very busy bees.


9:00 AM – Registration + Coffee and Pastries
9:30 AM – 10:30 AM– Morning Session Begins
10:40 AM – 11:00 AM – Break and Registration for PM Session
11:00 AM – 12:00 PM – Lunch & Announcements
12:15 PM – 1:30 PM – Afternoon Session Begins
1:30 PM – 2:00 PM – Event Ends

About Our Venue

InterContinental San Diego -
InterContinental San Diego welcomes you to a world of sophistication along the bay. Enjoy the convenience of being close to the city’s main attractions. Catch unforgettable sunsets from floor-to-ceiling windows. Hold unforgettable special events and inspired meetings in modern spaces that make the most of natural light. And indulge in InterContinental’s iconic, unparalleled service throughout your stay.

Thank You Event Sponsors

Venue:  InterContinental San Diego
Coffee + Pastries:  Einsten Bros. Bagles
Linens: Luxe Linen
Favors:  SoBelle Favors
Photographer: Emilio Azevedo Photography
Florist:  TBA


Option #1: $125 per member rate “Cha-Ching & Not About The Price” + Lunch – 9:00 AM – 2:00 PM

Can't attend the entire program? Here are 2 other options for you!

Option #2: $75 per member rate for Morning Session – “Cha-Ching” + Lunch – 9:00 AM – 12:00 PM
Option #3: $75 per member rate for Afternoon Session “It’s Not About The Price” + Lunch – 11:00 AM – 2:00 PM

*** NON Member Rates: $10 more for each option. No Early Bird. $20 Late Fee After Feb 10th***

All tickets are non-refundable and non-transferable. By attending San Diego NACE events and meetings, members and guests are subject to photography.

Future Meetings

Health & Wellness at The Prado in Balboa Park


August 11, 2020
4:00 PM to 6:00 PM


The Prado at Balboa Park
1549 El Prado
San Diego , CA 92101

San Diego NACE first Hybrid Event

Register Now View Details ▶